FRESH JACOBS

Musician. Artist. Record Executive. Fresh Jacobs was raised in the heart of New York City’s Hip Hop culture, The Bronx. At the age of 6, Fresh Jacobs picked up his pen and began penning poetry. Influenced by Prince, Jay Z, Sade and Beyoncé he found his way in the music business.

Since 1997, Fresh has served a long apprenticeship in the Hip Hop arena with mixtape appearances, Hip Hop battles, industry showcases and college tours. One of the performances- a showcase at Al Sharpton’s National Action Network in Harlem, NYC, which featured an appearance by Michael Jackson, garnered Fresh the attention of the legendary Def Jam Recordings.

After short stays with major record labels, Fresh decided to depart from the music business as just an “artist” and invested in himself. While obtaining a Bachelor’s degree in Business Administration, Fresh created Black Genius Media NYC, an independent boutique record label. This newfound freedom allowed him the opportunity he was always striving toward – to release his own music without any exploitation by the traditional music business.

Fresh engaged his fanbase by delivering exceptional records and building his digital presence. Starting in 2008 with the critically acclaimed, “The Cooley High Sessions” mixtape, followed by his first retail release, the triumphant single “Rose Mimosas” in 2009. By 2010, Fresh curated a digital art gallery focused on his cultural influences from the worlds of music, fashion, photography and literature.

Understanding the importance of his voice within the culture, 2013 saw him reemerge with his second commercial release, “The New Black” EP. From the lead single and music visual “MJ” to the Rock & Roll-Soul “Niggeratti”, The New Black examined Hip Hop culture, artists, and the idea of success in this new music business.

2015, saw Fresh Jacobs obtain a Master’s Degree in Media Management and release his magnum opus, “Her.” The concept album, led by the single, “Bad Billie Jean” and paired with the ingenious #Whoisher campaign, debuted at #92 on the streaming charts. The Masterclass of sights, sounds and muses was elevated with the visuals for, “4thandbleecker” & “Mona Lisa”. Always, what’s next, “Her”, Fresh’s love letter to Black women with artwork in homage to Miles Davis was controversial in itself as no Hip Hop artist has ever dared to place a Black woman on an album cover. …Until now.

2019, Fresh cordially invited audiences to the bespoke album “Dior Homie” during Grammy Weekend. With couture lyrics and the spirit of now, “Dior Homie” centers Fresh’s ethos as the font of conversation. Effortlessly elevating the Black experience on “Off-White”, flirting with a lover on “Cocoabaé”, flowering greats on “Prince Michael” and examining toxic masculinity on “Dry Clean Only”, “Dior Homie” is largely deemed a modern classic.

Similar to the greats, Fresh Jacobs is a musician with the oeuvre to note.

Thank you for listening.